Design a brochure for a company.
PROCESS (Programs, Tools, Skills, FOCUS principles)
I created my logo in illustrator. I added a background in photoshop to my logo. I sketched a few ideas of how to layout my brochure. This helped me narrow down ideas. I then created a sitemap in Indesign. I began adding pictures into my sitemap. I then wrote my text and started adding that to the design. until I had a pretty good draft.
The facebook class critiques helped me see that my idea of water background did not add enough contrast and it did not look too good.
I had a one on one critique with Emily from the tutor center. She helped me realign my logo and the top phrase Experience the Best of to be the same width. She also helped me move my contact information to the back side of brochure rather than the front. After talking to her, we also added more contrast in the font having the titles be a larger font.
My critique from my instructor brought about a couple changes. I made a little higher contrast in my coupon section and I got rid of the ocean background I previously had. I also moved down my picture titles so they would not look as though they were floating.
I did a second one on one critique with Helaman from the tutor center. With his help, I realized I should change up the pictures on my coupon page to take up the entire little coupon square. Helaman suggested in my history paragraph that I did not want text on the crease, because of that, I tried different ways of changing the text to two sections so that I would not have the text on the fold line.
My teacher critique brought about more changes. I got rid of the borders on my images and I had them bleed off the page. I changed my text wrap to wrap around all of the image. I also aligned my paragraphs and titles a little better.
To provide visitors of Rocky Point information on the best things to do there.
People who love to travel to a beach destination.
TOP THING LEARNED
Alignment especially for the type of brochure you want to create.
COLOR SCHEME & COLOR NAMES
Split Complementary // Blue, Gold, and Brick, with a hint of yellow
TITLE FONT NAME & CATEGORY
Norwester // San Serif
COPY FONT NAME & CATEGORY
Calisto MT // Serif
THUMBNAILS OF ANY ORIGINAL, UNEDITED IMAGE(S) USED IN THE PROJECT
Beach pictures and statue were my own. Others, sources:
Sunset Cruise https://www.floridamemory.com/items/show/100851
Birld Island: http://www.rockypointboattrips.com/bird.html