B250 Weekly Reflection Keywords for adwords

Keywords:

Think like a customer and find the keywords you think they would search for. https://support.google.com/adwords/answer/2453981?hl=en&topic=1713958&ctx=topic  Narrow the products you sell and use those as your keywords. Create different ad campaigns for each theme/products your site has. Be specific and the more you have the better, successful campaign ad groups have 5 to 20 keywords. Using negative keywords is a good way to make sure your ad does not show up with the wrong keywords in it. Keyword planner can estimate how many clicks you would get with specific keywords and increase your bid on words that work. For keywords, google automatically adds misspelled, singular, or plural words. For negative phrase match keywords, those are exact match so you would need to add everything (other words can appear in the search too but as long as your exact match is there too, it would not appear). For negative broad match, the words could be in different order but they all must appear to not be included. With negative exact match, your keywords must match exactly with no other words present. https://support.google.com/adwords/answer/2453972?hl=en&topic=1713958&ctx=topic

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